Bar codes have been cryptic for consumers. We've broken that code.

Any fool can write code that a computer can understand. Good programmers write code that humans can understand.

We're building (our house) as close as we can to the Dade County, Fla., codes. It's about the strictest code in the country.

Since every record surely contains something offensive to someone, sticker them all. Make this as meaningless as the bar code.

Consumers are getting more cautious.

When we were doing 'The Sopranos', I used to love that about it. There were rules, Mafia codes you had to go by, but the code is ridiculous. It's a code among sociopaths.