At the Super Bowl, fans wear the quarterback's jersey. For better or worse, that's what our culture is based on now.

We have absolutely no doubts about this deal. We stand behind Wayne Gretzky 100 percent. He's been a great ambassador for Canada, for hockey and for the Olympics.

To some Elvis fans, Graceland is the Mecca of pop-culture kitsch, but to many of the 2,500 tourists who arrive there each day... it's the hallowed shrine of a distinctly American saint.

I think that fans are always looking for someone to blame. Wouldn't it be nice if they looked in the mirror?

We knew if we didn't make it easy and intuitive, it wouldn't get used. Fans aren't going to sit in the stands and read an owner's manual.

I'm sure we'll beat it. More important than anything else, I think the fans are enjoying it more, I think the shows are better, and I think the band is playing better than ever.