At the same time, Amazon doesn't have to do any distribution or fulfillment or even take any inventory risk. It's a nice beneficial model.

It indicates business was pretty solid and far beyond expectations. I think it's going to be a volume-driven business going forward. It's a pretty impressive showing looking at numbers across the board.

Educational toys and learning systems was one of the fastest growing markets of 2002 going into 2003. It's a robust market that's managed to withstand the challenging economic environment because it's not an area that consumers typically think about when they consider paring back their spending.

Amazon has a very loyal customer base but if they [the customers] are unhappy with the e-mail, I'm sure they will let the company know about it.

Expectations, unofficial ones, tend to get much higher.

My perspective is the customer base isn't as active as they've historically been. We haven't see a whole lot besides an e-mail service.