At every point, the newsletter isn't about watching a movie and going off. It's a constant call to action; it's collecting more information, while still giving that viewer total control so they can flip from article to article, and link deeper into content.

In a perfect world, we'd have the resources and funding to send salespeople out to every client, but we don't. This video newsletter does that for [us]. It connects us with the customer; it's a viewer-controlled virtual extension of the IBM sales force.

She kind of reminds one of Helen. There's something very similar about Elizabeth Perkins.

We're looking forward to this weekend racing here at home. It's always an exciting race for the fans and we're bringing one of our best cars. Some of our teammates tested at Lowe's a few weeks ago with mixed results. Matt's Busch team tested there also and had a good run. So we'll see what we're dealing with once practice gets going.

We have such a long, familiar history with Peter Falk. The minute his mug is on that screen people smile.

Upstate New York in the middle of October. You can't get more beautiful than that.