Asian consumers, particularly those in China, are viewed as the most important source of industry growth. The demand in Asian countries will go up significantly in coming years, with a burgeoning economy and increasing consumer wealth. Automotive companies recognize the opportunity that awaits.

That large a group said 'yes' is somewhat telling.

Auto execs are grappling with the dynamics of increased competition, rising commodity and healthcare costs and the need to invest in new manufacturing facilities. All of this is leading to a rather bleak outlook on profitability through the rest of this decade and a trend toward greater consolidation.

Automotive execs in our survey have been predicting market share advances by Asian brands for years now. Asian brands have been successful at bringing the right product to the market quickly while being flexible in their manufacturing processes to respond to changes in demand.

Automotive executives in our survey have been predicting market share advances by Asian brands for years now.

The rise in gas prices due to Hurricane Katrina left a lasting impression on the minds of consumers.