As to matters of dress, I would recommend one never to be first in the fashion nor the last out of it

Good Demeter mothering keeps a child in the heat and passion of life which immortalize and establish soulfulness. Mothering involves not only physical survival and achievement—Demeter's grain and fruit—it is also concerned with guiding a child to his or her unknown depths and the mystery of fate.

Wealth, status, and power have become in our culture all too powerful symbols of happiness. ... And we assume that if only we could acquire some of those same symbols, we would be nuch happier.

"Style" is an expression of individualism mixed with charisma. Fashion is something that comes after style.

I don't suppose I can wear the flamingo tie," he said as he pulled on black socks.
"It's a bit festive, given the occasion," I responded.
"Can't wear it to the opera," said the Colonel, almost smiling. "Can't wear it to a funeral. Can't use it to hang myself. It's a bit useless, as ties go." I gave him a tie.

This really appeals to a fashion-forward consumer. Our strategy is to become more relevant to customers who are already in the store across more categories.