As an exhibitor, control what you can control.

The bottom line is people say they hate commercials, but in reality they go to the movies they want to see no matter what.

One of the most amazing things (about this study) is where television and Web advertising came into play. The television advertisement or Web advertisement is still valuable based on the results of this analysis with the younger demographics. However, they are not nearly as powerful as the trailer or a friend's recommendation.

Since I cannot govern my own tongue, tho' within my own teeth, how can I hope to govern the tongues of others?

We're more effective than birth control pills.

Whenever I hear of birth control, I always remember that I was the fifth