As a non-profit organization we do a grassroots level outreach and we are working with community centers and churches, etc. We've had a tremendous response from the men and the women.

When we speak about the interruptions as well, it is not just for the individual man to get back to his life, it's also for his significant others whether it is a spouse or his children. Certainly the interruptions affect his mental and emotional state. He is going to be probably angrier as a result of being embarrassed or feeling humiliated because of constantly having to take breaks or feeling a lack of control in his life.

When we speak about the interruptions as well, it is not just for the individual man to get back to his life, it's also for his significant others — whether it is a spouse or his children. Certainly the interruptions affect his mental and emotional state. He is going to be probably angrier as a result of being embarrassed or feeling humiliated because of constantly having to take breaks or feeling a lack of control in his life.

What the campaign is focusing on is BPH or Benign Prostate Hyperplasia, enlarged prostate. The theme of the campaign is that when men have the symptoms of BPH or enlarged prostate such as frequent urination, they are interrupting their life constantly, whether they are at a football game, on the golf course or out fishing. They are constantly interrupting their lives because they have to use the bathroom. Once they get the problem fixed, they can get back to their lives with no interruption.

We say, hey, this happens to a lot of guys out there. Not that that improves the situation for the individual, but it normalizes it. We let you know that you are not on a stranded island with this issue.

When we speak about the interruptions as well, it is not just for the individual man to get back to his life, it's also for his significant others — whether it is a spouse or his children. Certainly the interruptions affect his mental and emotional state. He is going to be probably angrier as a result of being embarrassed or feeling humiliated because of constantly having to take breaks or feeling a lack of control in his life.