As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.

Simon Mainwaring

Simon Mainwaring

Access Behavior Better Brands Consumers Crises Ease Easy Face Function Global Information Informed Internet Media Multiple Now Provided Shared Social Social Media Thanks Which

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The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

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