Are we going to fight it? There's no choice.

We want to be their choice.

That choice reinforced the purchase. It also allowed the customer room to grow toward incremental products and purchases.

We are the ecological choice. These trees are biodegradable, grown as a crop. We're not going into the forest and taking down trees. They are grown specifically for this purpose, as you would grow corn to eat.

We'll just keep pushing on because we don't have any other choice.

I have to be optimistic, I have no choice.