Archaeologists are underpaid publicity agents for deceased royalty.

And kind as kings upon their coronation day.

God bless the King--I mean the faith's defender; God bless (no harm in blessing) the pretender; But who the pretender is, or who is King-- God bless us all--that's quite another thing.

His fair large front and eye sublime declared Absolute rule; and hyacinthine locks Round from his parted forelock manly hung Clustering but not beneath his shoulders broad.

Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream.

An individual can use a lawsuit to cause a company a great deal of adverse publicity. Even if the company believes it's doing the right thing, it may settle or change their practices to make the lawsuit go away.