Apple is clearly trying to put themselves in a position of dominance in the digital media market for distribution.

If this takes off, it could steamroller the copyright protection on CDs the labels are pushing.

For now, [Apple is] focusing where the money is, but [this] may in fact benefit their enterprise future.

You just rent the movie and it's there.

I haven't seen anything coming out of the movie distribution service that is this compelling. There is an opportunity for them to really grow the service and establish themselves as a way to deliver top quality movies.

These systems will do all the same things as BlackBerry and then some.