Any self-respecting entrepreneur has borrowed money from their mother at some point.

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.

There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.

It's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the people I've done business with, the people around me have always made money.

I kept my clothes on. I borrowed money.

You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.