Ankh-Morpork is a godless city--'
'I thought it had more than three hundred places of worship?' said Maladict.
Strappi stared at him in rage that was incoherent until he managed to touch bottom again. 'Ankh-Morpork is a godawful city', he recovered.

The trouble with being a god is that you've got no one to pray to.

There are hardly any excesses of the most crazed psychopath that cannot easily be duplicated by a normal kindly family man who just comes in to work every day and has a job to do.

The figures looked more or less human. And they were engaged in religion. You could tell by the knives (it's not murder if you do it for a god).

The merest accident of microgeography had meant that the first man to hear the voice of Om, and who gave Om his view of humans, was a shepherd and not a goatherd. They have quite different ways of looking at the world, and the whole of history might have been different. For sheep are stupid, and have to be driven. But goats are intelligent, and need to be led.

Belief sloshes around in the firmament like lumps of clay spiralling into a potter's wheel. That's how gods get created, for example. They clearly must be created by their own believers, because a brief resume of the lives of most gods suggests that their origins certainly couldn't be divine. They tend to do exactly the things people would do if only they could, especially when it comes to nymphs, golden showers, and the smiting of your enemies.