And because we sell through intermediaries, an IPO helps us strengthen our relationship with the people who sell our funds,

Having a good product helps, ... You can sell really well, but it really helps if you have a good product.

When one neighbor helps another, we strengthen our communities.

It's not meant to diminish the customer's relationship with the partner at all. We want to strengthen it.

direct and immediate link.

In the past we haven't done a lot to foster the (PC gaming) ecosystem, we've just allowed it to exist. With Vista we are going to do specific marketing and retail stuff.