All you need in this life is ignorance and confidence, and then success is sure.

It is strange the way the ignorant and inexperienced so often and undeservedly succeed when the informed and experienced fail.

To succeed in life, you need two things: ignorance and confidence.

All you need in this life is ignorance and confidence; then success is sure.

Success is not in what you have, but who you are.

Lincoln customers don't need to shout about success. They are self-made people with enough confidence to be elegant and understated. That understanding of the Lincoln customers will drive our brand and product decisions going forward.