Airlines are one of the last things to be liberalized.

I think airlines have been very much parrots. They'll just follow what everyone else is doing. Why change a model that they're happy in? And it takes someone like myself or Richard Branson who comes from outside the industry to say, 'Hey, let's try something new.'

Winning is an amazing feeling. You don't get that in business; you don't get that in many things.

Good leadership is to know when to go, and you only succeed as a good leader if you've transported someone else in and the company gets stronger. Then you've succeeded as leader.

I look for people who have drive, who have ambition, who are humble. I've hired many people at very strange places.

When I started my airline business, I didn't know everything, right? If I start up a newspaper tomorrow, I might get ripped off by journalists. You'd be naive to think you know everything from day one.