aesthetic isn't simply about good design for good design's sake.

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

Advertising design teaches you the fundamentals of building brands, copy writing, integrated marketing and graphic design is more focused on piece development.

The best ideas come as jokes. Make your thinking as funny as possible.

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.

advertising is the price you pay for having unremarkable product or service