Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

Jef I. Richards

Advertising Language

Related Quotes

In advertising, sex sells. But only if you're selling sex.

— Jef I. Richards

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

— Jef I. Richards

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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

— Jef I. Richards

Creativity is an advertising agency's most valuable asset, because it is the rarest.

— Jef I. Richards

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Advertising is the 'wonder' in Wonder Bread.

— Jef I. Richards

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