Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.

If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.

The prompt assimilation of that intelligence will be essential if we are to avoid another September 11th.

I write in the most distressingly slow way in terms of punctuation and grammar.