Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

I do not regard advertising as entertainment or an art form, but as a medium of information.

The story drove the book. That had a very seminal effect on the way I saw writing and storytelling. If you can set a character in a story that is compelling and has a backbone, you draw people in.

If the scripts are not good, I'll tell somebody, 'This isn't good.'

Magic is an art form where you lie and tell people you are lying.

Deliver me from Swedish furniture.Deliver me from clever art......May I never be complete.May I never be content.May I never be perfect.