Don't bunt. Aim out of the ball park. Aim for the company of immortals.
DAVID OGILVY Like a midwife, I make my living bringing new babies into the world, except that mine are new advert...
DAVID OGILVY The most important word in the vocabulary of advertising is TEST. If you pretest your product with c...
DAVID OGILVY If each of us hires people smaller than we are, we shall become a company of dwarfs.
DAVID OGILVY Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies...
DAVID OGILVY I don't know the rules of grammar. If you're trying to persuade people to do something, or buy somet...
DAVID OGILVY The consumer isn't a moron. She is your wife.
DAVID OGILVY The best ideas come as jokes. Make your thinking as funny as possible.
DAVID OGILVY What you say in advertising is more important than how you say it.
DAVID OGILVY A well-run restaurant is like a winning baseball team. It makes the most of every crew member's tale...
DAVID OGILVY Set exorbitant standards, and give your people hell when they don't live up to them. There is nothin...
DAVID OGILVY The secret of long life is double careers. One to about age sixty, then another for the next thirty ...
DAVID OGILVY I always said that mega-mergers were for megalomaniacs.
DAVID OGILVY I never tell one client that I cannot attend his sales convention because I have a previous engageme...
DAVID OGILVY Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast ma...
DAVID OGILVY I have a theory that the best ads come from personal experience. Some of the good ones I have done h...
DAVID OGILVY The relationship between a manufacturer and his advertising agency is almost as intimate as the rela...
DAVID OGILVY The more informative your advertising, the more persuasive it will be.
DAVID OGILVY What really decides consumers to buy or not to buy is the content of your advertising, not its form.
DAVID OGILVY Never stop testing, and your advertising will never stop improving.
DAVID OGILVY The advertisers who believe in the selling power of jingles have never had to sell anything.
DAVID OGILVY I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract indus...
DAVID OGILVY There is no need for advertisements to look like advertisements. If you make them look like editoria...
DAVID OGILVY Much of the messy advertising you see on television today is the product of committees. Committees c...
DAVID OGILVY Never write an advertisement which you wouldn't want your family to read. You wouldn't tell ...
DAVID OGILVY A good advertisement is one which sells the product without drawing attention to itself.
DAVID OGILVY Every advertisement should be thought of as a contribution to the complex symbol which is the brand ...
DAVID OGILVY Hire people who are better than you are, then leave them to get on with it. Look for people who will...
DAVID OGILVY There are very few men of genius in advertising agencies. But we need all we can find. Almost withou...
DAVID OGILVY Advertising is a business of words, but advertising agencies are infested with men and women who can...
DAVID OGILVY You now have to decide what 'image' you want for your brand. Image means personality. Produc...
DAVID OGILVY On the average, five times as many people read the headline as read the body copy. When you have wri...
DAVID OGILVY Good copy can't be written with tongue in cheek, written just for a living. You've got to be...
DAVID OGILVY First, make yourself a reputation for being a creative genius. Second, surround yourself with partne...
DAVID OGILVY I do not regard advertising as entertainment or an art form, but as a medium of information.
DAVID OGILVY It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it ed...
DAVID OGILVY It takes a big idea to attract the attention of consumers and get them to buy your product. Unless y...
DAVID OGILVY It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he woul...
DAVID OGILVY Political advertising ought to be stopped. It's the only really dishonest kind of advertising th...
DAVID OGILVY If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if ...
DAVID OGILVY I notice increasing reluctance on the part of marketing executives to use judgment; they are coming ...
DAVID OGILVY If it doesn't sell, it isn't creative.
DAVID OGILVY At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls...
DAVID OGILVY I don't know the rules of grammar... If you're trying to persuade people to do something, or...
DAVID OGILVY Leaders grasp nettles.
DAVID OGILVY Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy sign...
DAVID OGILVY Develop your eccentricities while you are young. That way, when you get old, people won't think ...
DAVID OGILVY I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and ...
DAVID OGILVY To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yours...
DAVID OGILVY If you ever have the good fortune to create a great advertising campaign, you will soon see another ...
DAVID OGILVY There are very few men of genius in advertising agencies. But we need all we can find. Almost withou...
DAVID OGILVY In the modern world of business, it is useless to be a creative, original thinker unless you can als...
DAVID OGILVY I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an ...
DAVID OGILVY Many manufacturers secretly question whether advertising really sells their product, but are vaguely...
DAVID OGILVY The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for ...
DAVID OGILVY It has taken more than a hundred scientists two years to find out how to make the product in questio...
DAVID OGILVY Don't bunt. Aim out of the ball park. Aim for the company of immortals.
DAVID OGILVY You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual ...
DAVID OGILVY I always use my clients' products. This is not toady-ism, but elementary good manners.
DAVID OGILVY Our business is infested with idiots who try to impress by using pretentious jargon.
DAVID OGILVY Ninety-nine percent of advertising doesn't sell much of anything.
DAVID OGILVY You now have to decide what 'image' you want for your brand. Image means personality. Products, like...
DAVID OGILVY Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come ...
DAVID OGILVY Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Cr...
DAVID OGILVY Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if ...
DAVID OGILVY It has been found that the less an advertisement looks like an advertisement, and the more it looks ...
DAVID OGILVY I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no ...
DAVID OGILVY If you ever have the good fortune to create a great advertising campaign, you will soon see another ...
DAVID OGILVY You make the best products you can, and you grow as fast as you deserve to.
DAVID OGILVY The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfy...
DAVID OGILVY Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...
DAVID OGILVY The consumer isn't a moron; she is your wife.
DAVID OGILVY Claude Hopkins... maintained that nobody with a college education could write an advertisement addre...
DAVID OGILVY Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it c...
DAVID OGILVY Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the wh...
DAVID OGILVY Develop your eccentricities while you are young. That way, when you get old, people won't think you'...
DAVID OGILVY Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to ...
DAVID OGILVY First, make yourself a reputation for being a creative genius. Second, surround yourself with partne...
DAVID OGILVY I know of a brewer who sells more of his beer to the people who never see his advertising than to th...
DAVID OGILVY The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind...
DAVID OGILVY Ninety-nine percent of advertising doesn't sell much of anything.
DAVID OGILVY Don't bunt. Aim out of the ballpark.
DAVID OGILVY As a private person, I have a passion for landscape, and I have never seen one improved by a billboa...
DAVID OGILVY Where people aren’t having any fun, they seldom produce good work.
DAVID OGILVY The creative process requires more than reason. Most original thinking isn't even verbal. It require...
DAVID OGILVY Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
DAVID OGILVY Sound an alarm! Advertising, not deals, builds brands.
DAVID OGILVY Advertising reflects the mores of society, but it does not influence them.
DAVID OGILVY In the modern world of business, it is useless to be a creative original thinker unless you can also...
DAVID M. OGILVY The best ideas come as jokes. Make your thinking as funny as possible.
DAVID M. OGILVY Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's...
DAVID M. OGILVY Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to ...
DAVID M. OGILVY A good advertisement is one which sells the product without drawing attention to itself.
DAVID M. OGILVY There's somebody watching over me this week. I've played nicely, but I've dodged a few bullets.
GEOFF OGILVY The best player always gets followed, but especially Tiger because you know he thinks everything out...
GEOFF OGILVY I made some good putts and for the most part I played really well. I got lucky a couple times. But h...
GEOFF OGILVY I knew I was one behind before I hit my tee shot,
GEOFF OGILVY It's irrelevant. He can drive it anywhere he wants. He does and he wins. As wayward as Stephen Ames ...
GEOFF OGILVY Something was on my side this week, keeping their putts out of the hole and making mine go in the ho...
GEOFF OGILVY Unbelievable. It's such a hard tournament to believe you're going to keep going. I got lucky the fir...
GEOFF OGILVY That was the best thing I ever saw, that 19th tee. I shouldn't have won today.
GEOFF OGILVY That wasn't very smart. It's not the first time (Woods) has been motivated by something someone said...
GEOFF OGILVY With three or four holes to play, it looked decidedly unfavorable for us. But Justin made a massive ...
GEOFF OGILVY I knew I was tied when I made the putt, ... And I knew I was one behind before I hit my next tee sho...
GEOFF OGILVY I played really well. I could have had two or three better if I'd made a few putts, but all in all I...
GEOFF OGILVY It plays long all the time. Even though the ball goes a long way here, it's still a long golf course...
GEOFF OGILVY My biggest objection to Marxism has been the presumption that industry should exist at all. I think ...
DAVID DAVID KATZMAN I gave a funny speech at my wife's birthday party, and I'm thinking, 'Hey, I've stil...
LARRY DAVID The area where I grew up in Birmingham was very diverse - I was aware of my race but not overly awar...
DAVID HAREWOOD Birmingham people are the salt of the earth, and I've carried that with me all around the world....
DAVID HAREWOOD In the last couple of years I've been facing down a lot of the demons of the past and trying to ...
DAVID COVERDALE George W. Bush: a person who is the ultimate outcome of the American condition. Someone promoted abo...
DAVID LANGE Stories hold conflict and contrast, highs and lows, life and death, and the human struggle and all k...
DAVID LYNCH Studying consciousness tells us more about how the world is fundamentally strange. I think we have a...
DAVID CHALMERS Thought is the wind and knowledge the sail.
DAVID HARE The Doctor' is the kind of character - because the guest cast is changing all the time, there ar...
DAVID TENNANT It's so warm now, and Thanksgiving came so early - is it just me, or does it not really feel lik...
DAVID LETTERMAN Bilingualism lets you have your cake and eat it. The new language opens the doors to the best jobs i...
DAVID CRYSTAL I can mention many moments that were unforgettable and revelatory. But the most single revelatory th...
DAVID ATTENBOROUGH Being dyslexic, I was told that I was an idiot all the time.
DAVID BAILEY Every man who is high up loves to think that he has done it all himself; and the wife smiles, and le...
DAVID BAILEY The first half of the 20th century belongs to Picasso, and the second half is about photography. The...
DAVID BAILEY I always go for simplicity.
DAVID BAILEY I didn't try and do fashion pictures. I tried to do portraits of girls wearing dresses.
DAVID BAILEY All I could do at school was paint and draw and that was the only time I ever passed any exam. It wa...
DAVID BAILEY You can't really copy what I do because I don't do anything.
DAVID BAILEY I hate being so nostalgic about the Sixties.
DAVID BAILEY People want security in this insecure world.
DAVID BAILEY I don't think my work does reflect my nationality - I don't like the idea of nationalism.
DAVID BAILEY It's not about composition. It's the way you feel about how your objects should relate to ea...
DAVID BAILEY Girls are more attractive to me than dresses.
DAVID BAILEY Rockers are the nicest people to photograph. They have no inhibitions.
DAVID BAILEY Being trendy is dangerous. I've never been trendy, which is why I've never really fallen out...
DAVID BAILEY I don't see the point of photographing trees or rocks because they're there and anyone can p...
DAVID BAILEY If you're curious, London's an amazing place.
DAVID BAILEY I was surrounded by strong women so it had never even occurred to me that women were anything other ...
DAVID BAILEY The skull is nature's sculpture.
DAVID BAILEY Anybody can be a great photographer if they zoom in enough on what they love.
DAVID BAILEY Being handsome wasn't much of a burden. It worked for me.
DAVID BAILEY Everything I read about hitting a midlife crisis was true. I had such a struggle letting go of youth...
DAVID BOWIE I had a wonderful childhood, which is tough because it's hard to adjust to a miserable adulthood...
LARRY DAVID You would think that a rock star being married to a supermodel would be one of the greatest things i...
DAVID BOWIE People use irony as a defense mechanism.
DAVID BYRNE Sometimes it's a form of love just to talk to somebody that you have nothing in common with and ...
DAVID BYRNE I certainly agree that putting everything into little genres is counterproductive. You're not go...
DAVID BYRNE Analysis is like a lobotomy. Who wants to have all their edges shaved off?
DAVID BYRNE I knew I wanted to have a doll of myself on the cover. I thought, I wanna see myself as a Ken doll.
DAVID BYRNE I've been in beautiful landscapes where one is tempted to whip out a camera and take a picture. ...
DAVID BYRNE That's the thing about pictures: they seduce you.
DAVID BYRNE Deep down, I know I have this intuition or instinct that a lot of creative people have, that their d...
DAVID BYRNE If anything, a lot of electronic music is music that no one listens to at home, hardly. It's rea...
DAVID BYRNE My favorite time of day is to get up and eat leftovers from dinner, especially spicy food.
DAVID BYRNE On a bike, being just slightly above pedestrian and car eye level, one gets a perfect view of the go...
DAVID BYRNE I never listen to the radio unless I rent a car.
DAVID BYRNE The arts don't exist in isolation.
DAVID BYRNE There's a certain amount of freedom involved in cycling: you're self-propelled and decide ex...
DAVID BYRNE Real beauty knocks you a little bit off kilter.
DAVID BYRNE Do I wear a helmet? Ugh. I do when I'm riding through a precarious part of town, meaning Midtown...
DAVID BYRNE Cycling is a joy and faster than many other modes of transport, depending on the time of day. It cle...
DAVID BYRNE You can know or not know how a car runs and still enjoy riding in a car.
DAVID BYRNE You create a community with music, not just at concerts but by talking about it with your friends.
DAVID BYRNE Cycling can be lonely, but in a good way. It gives you a moment to breathe and think, and get away f...
DAVID BYRNE Everything's intentional. It's just filling in the dots.
DAVID BYRNE I like time off. I'm not a workaholic.
DAVID THEWLIS I've had an awful lot of good fortune.
DAVID CASSIDY Every day is a blessing - not to get too schmaltzy, but, really, it is.
DAVID CASSIDY What happened to me during the last couple of years of 'The Partridge Family' was I became s...
DAVID CASSIDY There were times when I was a joke, but talent survives.
DAVID CASSIDY You can't be 24 again; you can't be new when you're 40 years old.
DAVID CASSIDY Most people view success by the results, and I don't.
DAVID CASSIDY I think of my career as something apart from myself.
DAVID CASSIDY You know, many people who become famous and enjoy great success when they're young disappear aft...
DAVID CASSIDY I wouldn't want to play anything bigger than 10,000 again. I think it's too much, and you lo...
DAVID CASSIDY Let me tell you, 10,000 is an intimate room. Believe me. I want to be able to connect to everybody i...
DAVID CASSIDY When you cut your life into a film - 90-some minutes of film - you end up taking snapshots and vigne...
DAVID CASSIDY Until I really dealt with a lot of the demons in my life - the fear and self-doubt and unresolved is...
DAVID CASSIDY I gave up my whole life to my career.
DAVID CASSIDY Just getting your name in the papers and having people talk about you is not always a good thing.
DAVID CASSIDY There's nothing wrong with becoming a role model, nothing wrong with inspiring people to become ...
DAVID CASSIDY It's always nice to have people love you, but I'd just like to be judged fairly.
DAVID CASSIDY It wasn't until later when people became aware of my writing that I would hear begrudgingly, ...
DAVID CASSIDY If people respond to the songs, whether they love you or hate you, then you've really done your ...
DAVID CASSIDY Anybody who carries the albatross of that teen-idol thing - well, people tend to look and say: '...
DAVID CASSIDY I don't want to end up being some joke on a bad TV series.
DAVID CASSIDY I just want to continue to produce good work. I don't want to do junk.
DAVID CASSIDY Just do me a favor. Don't call me 'former teen heartthrob,' okay? It's as if they we...
DAVID CASSIDY I hitched up to Haight-Ashbury in the Summer of Love, you know? And I was very much politically alig...
DAVID CASSIDY Contrary to public opinion and the image people have of me, I grew up in a very lower-middle-class, ...
DAVID CASSIDY It was amazing for me growing up in the musical decade of the '60s. I saw The Beatles on televis...
DAVID CASSIDY Doing musicals and theatrical productions, I never did any of my hits.
DAVID CASSIDY I turned up to all my son's performances and baseball games because my father never did that for...
DAVID CASSIDY I was very wary of repeating my father's behaviour and did everything not to act like he did.
DAVID CASSIDY Most definitely, my dad was my biggest influence.
DAVID CASSIDY My first five albums were triple-platinum, and I played a lot of concerts.
DAVID CASSIDY The television and film business has never really been kind or compassionate, in general.
DAVID CASSIDY It's amazing what happens to your body as you get a little older.
DAVID CASSIDY I didn't end up some sad, tragic guy singing in a lounge somewhere. I never went out and took bi...
DAVID CASSIDY Nobody likes to be rejected, you know?
DAVID CASSIDY I nearly died twice after I replaced Michael Crawford in 'EFX.'
DAVID CASSIDY I work for me, 18 hours a day. It's my gig. So I don't have time to get a point of view.
DAVID CASSIDY