Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.

The house was a dump. There was no plumbing, no electricity, no bathrooms.

Damn, these bills are high. Is there any way we can start conserving heat or electricity? These bills are outrageous.

Civilization is nothing else than the attempt to reduce force to being the last resort

This delivers electricity at the time when it's most needed for the system. The electricity, therefore, may be worth more than it appears on the surface.

What is a soul? It's like electricity - we don't really know what it is, but it's a force that can light a room