advertisers will need to find new ways to break through the clutter.

We've got to break through the clutter just like everyone else, and this is a great way to do that.

They've been very helpful. They allow voters to cut through the din and clutter of the $100-million smear campaign the unions have been waging against the governor, and they allow voters to hear directly from the people who are for change and from people who are against change.

The overall campaign launch is designed to break through the clutter and reach out to consumers. At the end of the day, consumers are the ones who benefit from the convenience and value never before seen in a free checking account.

Advertisers are looking for new ways to get to the mass audience and see grocery stores as a big marketplace. The customers are in the stores, the wallets are in their pockets and the TV programming allows vendors to talk directly to them with their products in close proximity.

We recommend to our clients to get behind great, big, innovative ideas to break through the clutter. So we decided not only to talk the talk, but walk the walk.