Above and beyond, not only are we an innovation company, we are in service of our clients.

As I tell all our folks, the only reason we exist - make no mistake - is our clients.

The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company.

When you manage your company for long-term shareholders, and you manage the company for clients, two of the biggest stakeholders, you will make the right decisions.

For CEOs today, it's all about achieving growth and efficiency through innovation. It's not about product innovation so much anymore as about innovating business models, process, culture and management.

It's very clear that CEOs today are looking at new kinds of innovation to drive substantial organizational change and business growth. It's not just product innovation any more. It's about understanding how to innovate a business model, or an operational process, or management behavior -- such as real-time risk management, collaborative pharmaceutical development, or digital film distribution.