A typical broker has 200 to 400 relationships. They can only talk to one person at a time. The biggest customers will be answered first and the everybody else gets in line.

From a branding perspective, the Super Bowl is a terrific, but very fleeting, opportunity to build consumer awareness in millions of households through a single broadcast.

We're going through a transition. There's very little you can't do online. You have the high-quality research, the screening tools, the quotes and the charts.

It's a year 2000 event. This year it's wireless trading and after-hours trading. Next year it'll be the computerized advice, customized service.

This is the fourth year we've seen a downturn in customer activity at one point in the year and usually it's lasting two to four months, and we're not overly concerned about that. But clearly, it's a competitive marketplace.

We had a record number of margin calls over the weekend.