A publication depends on a great idea, not there being a market out there. You start with an idea rather than trying to get an idea which goes with that market.

Exchanging ideas and techniques is motivating. There's always something new to learn.

The smallest bookstore still contains more ideas of worth than have been presented in the entire history of television." Andrew Ross

The two are not mutually exclusive, but we think we can have wealth without good ideas and without values and without a clear vision. Wealth without vision is insanity.

Ideas percolate. Through natural selection, the best ones survive.

In music, which was my world before, you've got thousands and thousands of years of great ideas that have already been thought of. But the internet is basically 20 years old. So you can be way stupider and still have world-changing ideas.