A new snowmobile costs 10 grand and people don't need to know very much to get on it. This is very problematic because putting someone on a snowmobile that doesn't know how to use it is a dicey situation. There's a lot of skill involved.

Dan Burnett

Related Quotes

We will not go and risk our lives for dumb people.

— Dan Burnett

I told them there were bad people on the airplane, and that those bad people had caused the airplane to crash. When that happened, Daddy and everyone on board died.

— Deena Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

— Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

— Leo Burnett

AdvertisingMisleadingPeople

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

— Leo Burnett

AdvertisingPeopleWill