A larger reason people are attracted to blue is the whole issue of water and whether or not there's going to be enough to drink,

After querying designers and compiling our statistical analysis, we know what direction people are leaning in this season. And with retailers more and more in tune to what their customers need, there is a deliberate attempt to get certain colors into stores.

The fashion industry is finally acknowledging that people are going back into their closet each year, and they have to give shoppers something fresh to wear with the dependable chestnuts. I tell companies it's got to be a dependable mix of trends and product development. If it's all about trends, you're immediately dating the product.

People are telling us, 'We live in a high-tech world, everything's on high speed. We want to be in a place where we are relaxed and quiet and tranquil, away from the everyday world,'

Pink always says soft. But that's not a bad thing! A lot of guys, when they allow themselves to try the color, they look in the mirror and say, 'Hey, I look pretty good in this.' Any of the rosy tones really vibrate well for the skin. So I think besides using pink from a psychological standpoint (to show their softer side), there's also the aesthetic aspect - knowing they look good and having people say, 'Wow, that's a great look on you,' which invariably will happen. And that really locks it.

So I think besides using pink from a psychological standpoint (to show their softer side), there's also the aesthetic aspect - knowing they look good and having people say, 'Wow, that's a great look on you,' which invariably will happen. And that really locks it.