A good style must, first of all, be clear. It must . . . be appropriate.

To be successful, keep looking tanned, live in an elegant building (even if you're in the cellar), be seen in smart restaurants (even if you nurse one drink) and if you borrow, borrow big.

If a site is perfectly usable but it lacks an elegant and appropriate design style, it will fail.

We expect some investors to look for clarity on what Microsoft's dividend plan looks like going forward.

Mystification is simple; clarity is the hardest thing of all.

There is nothing as mysterious as something clearly seen