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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.


Leo Burnett

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A.J. BURNETT Just make her a little bitchier.
CAROL BURNETT When someone who is known for being comedic does something straight, it' s always "a big breakthroug...
CAROL BURNETT This is to explain just how your mom turned out to be the kind of hairpin she is.
CAROL BURNETT I needed to be in the bush. There I find solitude and beauty and purity and focus. That's where my h...
MARK BURNETT One of the strange things about living in the world is that it is only now and then one is quite sur...
FRANCES BURNETT I'm taking nothing away from Michigan State - they do a great job with their pressures, with the kin...
CHERYL BURNETT I don't know what reason there is to be cautious anymore. Once the tissues have broken up and there'...
A.J. BURNETT Last year was really chaotic, but this year is a little more fun. There's a different level of excit...
CHARTESE BURNETT I have always been a very passionate player and person. I often wear my emotions on my sleeve, somet...
A.J. BURNETT You hear all the hoorah about Roger Clemens being a warrior. It showed tonight. That's what he is.
A.J. BURNETT Probably we're going to end up as Pfizer as the victor, ... We believe we'll probably end up there, ...
TOM BURNETT I think I would never have heard it and if I did hear it I wouldn't have paid a lick of attention to...
JEFF BURNETT There's nothing like biting off more than you can chew, and then chewing anyway.
MARK BURNETT Wherever they want me to throw 90 pitches I'm up for it.
A.J. BURNETT I wanted to be on Broadway, but in musical comedy.
CAROL BURNETT In hindsight, two nights in a row each week is hard to invest [for viewers]. Thirty-two characters a...
MARK BURNETT We were still within shouting distance. And then of course they busted it open.
CHERYL BURNETT Either we were scoring or we were turning the ball over. We thought this was a good time to play the...
CHERYL BURNETT We put ourselves in a position (to win). A couple of shots go in, we get a couple more (defensive) s...
CHERYL BURNETT My expectation will be -- has been every year -- it will always be to get into the NCAA tournament, ...
CHERYL BURNETT When I looked on the court last year, about every possession I was seeing four freshmen. We'll be th...
CHERYL BURNETT We still have one of the youngest teams in America.
CHERYL BURNETT Only on the Internet can a person be lonely and popular at the same time.
ALLISON BURNETT I think I'm a better pitcher than 49-50. I was just battling to find out who I was and where I was a...
A.J. BURNETT I'm not criticizing or saying it should or should not be that way. But neutrality is a major issue. ...
CHERYL BURNETT