A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make. -- Response to Debbi Fields' idea of starting Mrs. Fields' Cookies.

The concept is interesting and well-formed, but in order to earn better than a 'C,' the idea must be feasible. -- A Yale University management professor in response to Fred Smith's paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp.).

Drill for oil? You mean drill into the ground to try and find oil? You're crazy. -- Drillers whom Edwin L. Drake tried to enlist in his project to drill for oil in 1859.

You want to have consistent and uniform muscle development across all of your muscles? It can't be done. It's just a fact of life. You just have to accept inconsistent muscle development as an unalterable condition of weight training. -- Response to Arthur Jones, who solved the unsolvable problem by inventing Nautilus.

Professor Goddard does not know the relation between action and reaction and the need to have something better than a vacuum against which to react. He seems to lack the basic knowledge ladled out daily in high schools. -- 1921 New York Times editorial about Robert Goddard's revolutionary rocket work.

We don't like their sound, and guitar music is on the way out. -- Decca Recording Co. rejecting the Beatles, 1962.