A big part of the book is showing how these C's have to be balanced. You can't have any one of them at an extreme. The balance will have to adjust according to their business strategy.

We swam well, and we're kind of where we wanted to be.

We have specifically chosen companies that have performed well for more than 20 years, and in some case, more than 50 years. In fact, we have taken care to not include one-generation enterprises in the book,

The four C's are powerful tools that can give them a significant advantage. But there are down sides,

One of the dangers is inventing a solution before there is a problem.

The kids that were supposed to win won. And the kids we needed to make a difference really stepped up today and made a difference.